Website Traffic Reports

Website Reporting provides access to website activity reports showing details of visits to your website as well as information including referral links and keywords and phrases used to find your website in the search engines.

These statistics offer valuable information about the use of your website by visitors and provide indicators on how well your site is performing for users and with the search engines. Properly interpreted, these statistics are as important to your business as the instruments used to fly a plane.

Website statistics are provided using the AWStats graphical log file analyser program.

Recommended usage

The monthly website statistics reports show the following information and more:

Number of visits and the number of unique visitors – how many first time and repeat visitors.
Duration of visits, i.e. aggregated visitor dwell times
Days of the month, days of the week and hours of the day your site is visited with monthly and yearly summaries.
Country of origin of visitors (hosts) to your site.
Visits of search engine “robots” indexing your site.
Duration of visits to your site.
File types viewed showing what components of your site are being accessed by visitors.
Pages most viewed, pages first found to enter and pages from which a visitor exited your website.
Computer Operating Systems used by your visitors e.g. Windows XP.
Web page browsers user by visitor e.g. Firefox, Internet Explorer
Search engines and other websites referring users to your site and the number of referrals.
Key phrases and keywords used in search engines to find your site.
Number of times your site is "added to favourites bookmarks".

Restrictions

The Awstats package is a very powerful log file analyser. A summary of available features and a comparison chart with other popular packages is available here:
http://awstats.sourceforge.net/docs/awstats_compare.html

Online Documentation

Full documentation for the Awstats log analyser package is available online http://awstats.sourceforge.net/docs/index.html

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